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Rael

Sponsored · Exhibit 01 · Cryo Chill Card

Overheated, stressed-looking skin finally gets a cooling mask.

Our Cryo + Soothing Hydrogel Mask is a cooling hydrogel cryo face mask infused with mushroom extract to help visibly reduce the appearance of redness and puffiness. It has an anti-slip, embossed design, so you can move freely.

Female-founded, clean essentials for skin and cycle.

Cool down overheated skin

Cryo + Soothing Hydrogel Mask

  • Cooling hydrogel cryo mask
  • Infused with mushroom extract
  • Anti-slip, embossed design
  • Concentrated serum
Cryo + Soothing Hydrogel Mask

GETRAEL.COM

Cryo + Soothing Hydrogel Mask

Shop Now
Format
Menu-card split, product photo
Persona
Someone whose skin looks puffy and stressed after a long, hot week
Reason to buy
Female-founded
Funnel stage
Middle of funnel
Product
Cryo + Soothing Hydrogel Mask
Lands on
Landing page

Why it should work. A cooling, sensory product with a specific ingredient claim in the brand's own words stops the scroll.

Tests. Whether a single-product menu card beats a collection ad for cold traffic.

Rael

Sponsored · Exhibit 02 · Patch Kit Price Tag

The Ultimate Blemish Patch Kit is $69.99, down from $77.99.

The Miracle Patch Ultimate Blemish Patch Kit is $69.99, marked down from $77.99. Free Shipping over $60 applies too, and this kit clears that line on its own, so the patches reach your door without a shipping charge.

Add the kit and check out.

Miracle Patch Ultimate Blemish Patch Kit
Save On Sets

Marked down: the full patch kit

$69.99, was $77.99

GETRAEL.COM

Blemish Patch Kit, Marked Down

Shop the Kit
Format
Offer on product photo
Persona
Shopper who wants patches ready before the next breakout
Reason to buy
Free shipping over $60
Funnel stage
Bottom of funnel
Product
Miracle Patch Ultimate Blemish Patch Kit
Lands on
Landing page

Why it should work. A real marked-down price plus the free shipping threshold gives a ready buyer two reasons to act.

Tests. Price-first offer creative against product-first creative for warm audiences.

Rael

Sponsored · Exhibit 03 · Glow Mask Chips

Dull, uneven-looking skin meets a brightening hydrogel mask.

Our Glutathione + Vita C Hydrogel Mask is powered by glutathione, vitamin C, and tranexamic acid to help improve the appearance of uneven, dull skin. New here? Use coupon code WELCOME5 for $5 off your first order.

Brighten up your first order.

Glutathione + Vita C Hydrogel Mask
Three actives, one brightening mask
  1. 1Glutathione
  2. 2Vitamin C
  3. 3Tranexamic acid

GETRAEL.COM

Glutathione + Vita C Mask

Get $5 Off
Format
Product photo, ingredient chips
Persona
Skincare shopper tired of dull, uneven-looking skin
Reason to buy
Welcome offer
Funnel stage
Middle of funnel
Product
Glutathione + Vita C Hydrogel Mask
Lands on
Landing page

Why it should work. Naming the three actives makes the mask concrete, and the welcome code lowers the first-order barrier.

Tests. Ingredient chips against a plain hero shot for the same mask.

Rael

Sponsored · Exhibit 04 · Mask Night Trio

Three masks for three kinds of mask night.

Tea Tree Face Masks, Collagen Sheet Masks and Hydration Face Masks, all in one shop. Pick a product, choose Subscribe & Save, and save 10% on every order. Your mask shelf stays stocked without a manual reorder.

Pick your trio.

Tea Tree

Tea Tree

Collagen

Collagen

Hydration

Hydration

Pick the mask for tonight

Save 10% when you subscribe

GETRAEL.COM

Tea Tree, Collagen, Hydration

Build Your Set
Format
Three-photo collage
Persona
Mask lover who rotates formulas through the week
Reason to buy
Subscribe and save
Funnel stage
Middle of funnel
Product
Collagen Sheet Masks
Lands on
Landing page

Why it should work. Three real mask types in one frame invite people to choose their own, and the subscription saving rewards repeat use.

Tests. Whether a three-photo collage lifts click-through compared with a single mask photo.

Rael

Sponsored · Exhibit 05 · Hero Pad Standard

The same level of quality and care in every Rael product.

We made our pads with high-grade, sustainably-sourced ingredients like 100% certified organic Texas-grown cotton. The Regular Organic Cotton Cover Pads With Wings follow the same standard we hold across every product we make.

Organic cotton, front and center.

Claim to confirm with brand: Claim to confirm with brand

Regular Organic Cotton Cover Pads With Wings
High-grade ingredients, organic cotton

100%

certified organic Texas-grown cotton

GETRAEL.COM

Regular Pads With Wings

Shop Pads
Format
Product hero
Persona
Pad user who reads the ingredients before the price
Reason to buy
Certified organic cotton
Funnel stage
Top of funnel
Product
Regular Organic Cotton Cover Pads With Wings
Lands on
Landing page

Why it should work. One big number and the brand's own ingredient wording give a clear first impression.

Tests. Ingredient-led hero against lifestyle photography in cold audiences.

Rael

Sponsored · Exhibit 06 · Soft Panties Full Frame

Soft and breathable enough to swap your whole drawer.

Our period panties are made out of 100% organic cotton. They are so soft and breathable, we won't be surprised if you end up changing all your panties to these. Disposable Period Underwear Made With Organic Cotton, made for your period.

Try one on your next period.

Disposable Period Underwear Made With Organic Cotton
100% organic cotton

Soft, breathable, 100% organic cotton

GETRAEL.COM

Disposable Period Underwear

Shop Underwear
Format
Full-bleed photo
Persona
Someone tired of period underwear that feels stiff
Reason to buy
Certified organic cotton
Funnel stage
Top of funnel
Product
Disposable Period Underwear Made With Organic Cotton
Lands on
Landing page

Why it should work. The brand's own softness line is the hook, and the full-bleed photo shows the pack.

Tests. Full-bleed product photo with a single seal against multi-line cards.

Rael

Sponsored · Native 01 · Delicate Skin Notes

Notes from us: what your most delicate skin deserves.

Your most delicate skin deserves nothing but clean, uncompromising care. Our Organic Cotton Body Wipes - 2 Pack are dermatologist-tested, hypoallergenic, and fragrance-free, and they are sold as a 2 pack, ready when you need them.

Keep a pack close.

Organic Cotton Body Wipes - 2 Pack

Notes

Fragrance-free and hypoallergenic

  • Dermatologist-tested
  • Hypoallergenic
  • Fragrance-free
  • Sold as a 2 pack

GETRAEL.COM

Organic Cotton Body Wipes

Shop Wipes
Format
Notes app over product photo
Persona
Someone who wants clean care for their most delicate skin
Reason to buy
Gentle, fragrance-free care
Funnel stage
Middle of funnel
Product
Organic Cotton Body Wipes - 2 Pack
Lands on
Landing page

Why it should work. A phone-notes list reads like a personal checklist, and each line is the brand's own wording.

Tests. Native notes layout against a standard product ad.

Rael

Sponsored · Native 02 · Tampon Group Chat

Which tampon should I start with?

Designed with a certified organic cotton core and veil, our Compact Applicator Tampons offer reliable, comfortable protection when you need it most. The slim, BPA-free applicator features a pull-and-click design for easy use.

Start slim, start organic.

Maya

Which tampon should I start with?

Super Slim Applicator Tampons Made With Organic Cotton

Try the slim applicator. Pull and click, that's it.

Organic cotton core?

GETRAEL.COM

Slim Applicator Tampons

Shop Tampons
Format
Message thread with photo
Persona
Someone choosing a first tampon and wanting a straight answer
Reason to buy
Certified organic cotton
Funnel stage
Top of funnel
Product
Super Slim Applicator Tampons Made With Organic Cotton
Lands on
Landing page

Why it should work. A friend-to-friend question mirrors how people really choose a first tampon.

Tests. Chat format against exhibit creative for the tampon category.

Rael

Sponsored · Native 03 · Cleanser Poll

Gentle cleanser poll: which one is on your shelf?

Two cleansers, two jobs. Miracle Clear Gentle Exfoliating Cleanser comes from our Miracle Clear line, and Gentle Foaming Feminine Wash sits in Vulva Care. Vote for yours, then use coupon code WELCOME5 for $5 off your first order.

Vote, then save $5.

Gentle Exfoliating Cleanser
Gentle Foaming Feminine Wash

Cleanser or wash? Pick one

Gentle Exfoliating CleanserGentle Foaming Feminine Wash

GETRAEL.COM

Cleanser or Wash? Vote

Shop the Poll
Format
Stories poll
Persona
Shopper comparing a skin cleanser with a feminine wash
Reason to buy
Welcome offer
Funnel stage
Top of funnel
Product
Miracle Clear Gentle Exfoliating Cleanser
Lands on
Landing page

Why it should work. A two-option story poll invites a tap and introduces two products at once.

Tests. Poll interaction against static product ads for new audiences.

Rael

Sponsored · Native 04 · Sunday Mask Roll

Our camera roll from Sunday mask night.

Tea Tree Face Masks are on the shelf for mask night. Choose Subscribe & Save on the product page and you save 10% on every order, plus earn 2x rewards points. Your mask routine stays easy to repeat.

Sunday mask night, on repeat.

Tea Tree Face Masks
RecentsSunday
eveningEdit

Sunday evening, mask night

GETRAEL.COM

Tea Tree Masks, Subscribe & Save

Subscribe & Save
Format
Camera-roll share
Persona
Weekly mask-night regular who hates reordering
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Tea Tree Face Masks
Lands on
Landing page

Why it should work. A camera-roll look feels like a personal post and ties the routine to the subscription saving.

Tests. Routine storytelling against direct discount messaging at the bottom of the funnel.

Rael

Sponsored · Meme 01 · Shipping Drake

Shipping is free over $60.

Free Shipping over $60. Add a Miracle Patch Overnight Spot Cover to your cart, and when your order qualifies for free shipping, your cart tells you. No math, no surprise charge, just a simple finish at checkout.

Cart it, check out, done.

Shipping costs out, free shipping in

Drake Hotline Bling meme about Rael

Paying extra to ship a small order

Free Shipping over $60

Rael

GETRAEL.COM

Free Shipping over $60

Shop Now
Format
Meme template, product swapped in
Persona
Shopper adding one more item to reach the free shipping line
Reason to buy
Free shipping over $60
Funnel stage
Bottom of funnel
Product
Miracle Patch Overnight Spot Cover
Lands on
Landing page

Why it should work. The shipping threshold is a real objection at checkout, and the meme makes it light.

Tests. Humor on the free shipping threshold against a plain offer ad.

Rael

Sponsored · Meme 02 · Pad Aisle Wanderer

The pad aisle just got a second look.

Sourced mostly from crude oil plastic, each conventional sanitary pad contains the equivalent of about four plastic bags. Our Regular Organic Cotton Cover Pads With Wings use 100% certified organic Texas-grown cotton.

Make the switch to organic cotton.

Claim to confirm with brand: Claim to confirm with brand

Eyes on the organic cotton pads

Distracted Boyfriend meme about Rael

Organic cotton cover pads

Me, reading every label

Conventional sanitary pads

Rael

GETRAEL.COM

Organic Cotton Pads With Wings

Shop Pads
Format
Meme template, product swapped in
Persona
Pad buyer curious about a different ingredient list
Reason to buy
Certified organic cotton
Funnel stage
Top of funnel
Product
Regular Organic Cotton Cover Pads With Wings
Lands on
Landing page

Why it should work. Contrast with conventional pads, without naming any competitor, in a format people already share.

Tests. Category contrast through humor against a straight ingredient ad.

Rael

Sponsored · Meme 03 · Applicator Two Buttons

Slim applicator or cardboard applicator?

Both are Tampons Made With Organic Cotton. The slim, BPA-free applicator features a pull-and-click design for easy use, while the cardboard applicator keeps it simple. Pick your side, and your size, Regular or Super.

Sweat less, choose either.

Slim or cardboard? Tough call

Two Buttons meme about Rael

Super Slim Applicator

Super Cardboard Applicator

Me, choosing a tampon

Rael

GETRAEL.COM

Slim vs Cardboard Applicator

Compare Tampons
Format
Meme template, product swapped in
Persona
Tampon shopper torn between two applicator types
Reason to buy
Certified organic cotton
Funnel stage
Top of funnel
Product
Super Cardboard Applicator Tampons Made With Organic Cotton
Lands on
Landing page

Why it should work. A real choice in the tampon range, turned into a decision meme.

Tests. Which applicator type draws more clicks.

Rael

Sponsored · Meme 04 · Subscribe Brain

Four levels of reordering your favorite masks.

Pick Subscribe & Save on any product page and choose delivery every 1 or 3 months. You get 10% off each shipment, and you can skip or cancel anytime from your account. Level four is how we like it.

Skip or cancel anytime.

Smarter every level, save 10%

Expanding Brain meme about Rael

Running out of masks

Reordering by hand

Subscribe & Save 10%

Skip or cancel anytime

Rael

GETRAEL.COM

Subscribe & Save 10%

Subscribe & Save
Format
Meme template, product swapped in
Persona
Mask regular who wants fewer reorders
Reason to buy
Subscribe and save
Funnel stage
Middle of funnel
Product
Hydration Face Masks
Lands on
Landing page

Why it should work. The expanding brain format walks the viewer from a pain to the subscription terms.

Tests. Subscription terms explained through humor.

Rael

Sponsored · Meme 05 · Delicate Skin Sign

Hot take: your most delicate skin deserves better.

Our Organic Cotton Body Wipes - 2 Pack are dermatologist-tested, hypoallergenic, and fragrance-free. Change our mind that your most delicate skin deserves nothing but clean, uncompromising care.

Clean, uncompromising care.

Delicate skin deserves clean care

Change My Mind meme about Rael

Your most delicate skin deserves fragrance-free care

Rael

GETRAEL.COM

Fragrance-Free Body Wipes

Shop Wipes
Format
Meme template, product swapped in
Persona
Someone rethinking what touches their most delicate skin
Reason to buy
Gentle, fragrance-free care
Funnel stage
Top of funnel
Product
Organic Cotton Body Wipes - 2 Pack
Lands on
Landing page

Why it should work. An opinion sign invites agreement and carries the brand's own wording.

Tests. Opinion-led meme against a product-first ad.

Rael

Sponsored · Meme 06 · Welcome Code Plan

New here? The plan is simple.

New hydrogel mask collection, new customer, one code. Use coupon code WELCOME5 for $5 off your first order, then add the Cryo + Soothing Hydrogel Mask, a cooling hydrogel cryo face mask infused with mushroom extract.

Plan complete: $5 off.

The WELCOME5 plan

Gru's Plan meme about Rael

Open the new hydrogel mask collection

Add the Cryo + Soothing Hydrogel Mask

Use coupon code WELCOME5 for $5 off

Use coupon code WELCOME5 for $5 off

Rael

GETRAEL.COM

Cryo Mask, New Customer Code

Use WELCOME5
Format
Meme template, product swapped in
Persona
First-time visitor who likes a code before checkout
Reason to buy
Welcome offer
Funnel stage
Middle of funnel
Product
Cryo + Soothing Hydrogel Mask
Lands on
Landing page

Why it should work. The repeated twist makes the welcome code the punchline.

Tests. Welcome code as a meme against a plain code ad.

Rael

Sponsored · Meme 07 · Cycle Care Doge

One shop for the whole cycle.

Discover holistic cycle care for essentials: pads, tampons, supplements, skin care, and more, with clean, effective ingredients to support you all cycle long. Female-founded, high-performance, clean essentials for skin and cycle.

Shop all of Rael.

One shop, whole cycle covered

Buff Doge vs. Cheems meme about Rael

Rael: pads, tampons, supplements, skin care

Five tabs open for one cycle

Rael

GETRAEL.COM

Holistic Health for Your Cycle

Shop All Rael
Format
Meme template, product swapped in
Persona
Shopper tired of splitting cycle care across stores
Reason to buy
Female-founded
Funnel stage
Middle of funnel
Product
Miracle Patch Ultimate Blemish Patch Kit
Lands on
Landing page

Why it should work. The range, from period care to skin care, is the brand's clearest difference.

Tests. Range breadth as a message for cold audiences.

Rael

Sponsored · Meme 08 · Founders Tuxedo

Better care was the whole idea.

Rael was founded by three Korean American women who believed women deserved better care. Today, Co-Founder & CEO Yanghee Paik leads our mission to bring Korean innovation to women's wellness.

Meet our co-founder.

Built by three women, for better care

Tuxedo Winnie The Pooh meme about Rael

Just another care brand

Care built by three Korean American women

Rael

GETRAEL.COM

Meet Our Co-Founder & CEO

Our Story
Format
Meme template, product swapped in
Persona
Shopper who cares who built the brand
Reason to buy
Female-founded
Funnel stage
Top of funnel
Product
Collagen + PDRN Hydrogel Mask
Lands on
Landing page

Why it should work. The origin story is a real differentiator and is told here in the brand's own words.

Tests. Origin story as a meme against product creative.

Photography and product names belong to Rael. Every ad lands on a page in this package. Memes use real, recognizable templates with Rael product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.