Rael, creator engine

Ten creators, starting with Miracle Patch

A first roster for Rael: 10 creators live in six weeks, 7 videos each per week, starting with Miracle Patch, body wipes and period underwear.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Night one with the Overnight Spot Cover

A creator films the patch going on at night, then a plain morning check-in with no skin results promised. She points viewers to Rael. Illustrative only, not a real post.

Illustrative post

Part 1 of 15

At a glance

Creator engine summary
Roster	10 creators, 2 more each week	Live by week: 0, 2, 4, 6, 8, 10. The ramp takes six weeks.
Who	Creators who already film skin and cycle care	Fit by product: Miracle Patch, Body Wipes, period underwear, Gentle Foaming Feminine Wash.
Production	7 videos per creator per week	303 creator videos a month at 10 creators.
Pay	Base pay $300, $500 or $800	Caps of $600, $1,000 and $1,500 by band. All 10 creators at the top cap: $15,000, bonuses excluded.
Bonus	Cap bonus $300, $500 or $700	Plus $50 flat for any video past 100,000 views, one per creator per month.
Compliance	Claims sheet and paid-partnership label	Creators quote only Rael's own wording; no bonus on a video that breaks the sheet.
Category rule	No health outcomes, no minors on camera	Supplements, period care and skin care all follow the six category rules.
Goal	$1 per 1,000 views	Target cost per 1,000 views. The simulator starts at $5.74 on my guesses, so the gap is real.
Report	Every Monday, one page	Views and cost per 1,000 views by creator and format, winners, losers cut, bonuses due.
Decision	Approve the ramp, 2 creators at a time	The Rael lead signs the claims sheet first, then each step of the ramp. Losers killed early.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid engine together. Rael needs the same playbook: pick formats, test one variable at a time, kill losers early, pay for what ships. Period care, skin care and supplements are a category I have not run, so the category rules come first and the Rael lead has the last word on claims.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

4.7
A score that already exists
One Rael product page shows 4.7 out of 5 stars across 98 reviews. A creator who has used the product puts a face and a voice behind that score.
Published
$5
A first-order line to say out loud
Rael offers $5 off a first order with coupon code WELCOME5. It gives every creator video one clear next step.
Published
10%
Subscribe & Save gives the demo an ending
Subscribers save 10% on every order and earn 2x rewards points. After the demo, a creator has something concrete to say about refills.
Published
$60
Free shipping gives kit videos a line
Rael shows free shipping over $60. The Miracle Patch Ultimate Blemish Patch Kit at $69.99 clears that line, so a kit video can mention it.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views is the number to protect, and $1 is the target. Every creator, format and bonus is judged against it.
One variable per test
Each Rael format changes one thing: the hook, the setting or the product. Losers killed early, so the hook library keeps only what held attention.
Pay for volume, then for reach
Base pay buys 7 videos per creator per week. The cap bonus rewards finishing; $50 flat rewards a video past 100,000 views, once per creator per month.
Claims come from the sheet
Creators quote Rael's own wording only. Anything off the sheet goes to the Rael lead before filming, and a video that breaks it earns no bonus.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

PriyaMon 8:30 AM
This week's brief: Miracle Patch Overnight Spot Cover. Show it going on at night, one hook, one setting. Use only the claims sheet lines. Drafts in #drafts by Thursday.
Report botAppMon 9:00 AM
Weekly report posted: views by format, cost per 1,000 views against the $1 target, losers marked for cutting.
JessTue 10:15 AM
Can I say the Overnight Spot Cover clears breakouts by morning?
No. That is a result claim and it is not on the sheet. Say what the patch is and how it feels to wear.
PriyaWed 2:40 PM
Draft sent back: the hook works, the line about skin results is not on the sheet. Reshoot the opening without it and resend.
Report botAppThu 4:05 PM
Video past 100,000 views: the Body Wipes drawer check by Jess. Flagged for the $50 flat bonus and added to the paid test list.
PriyaFri 11:00 AM
Check: every draft carries the paid-partnership label and no minor is on camera. Two drafts are cleared to post.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Night one with the patch
“Night one with the Miracle Patch Overnight Spot Cover.”
Bathroom mirror, clean dry skin, patch on in one take. No result claims; add a plain morning check-in.
Brief 02
The patch turns white
“Watch this patch turn white on camera.”
Close-up on one Microcrystal Spot Cover in natural light. Read only the sheet lines on wear time and turning white.
Brief 03
Period underwear for the bag
“Period underwear for the bag, made with organic cotton.”
Open the pack on camera, show the stretch, then pack it into a bag. Product name on screen. No protection promises.
Brief 04
Foam at the sink
“Washing my face with the Gentle Exfoliating Cleanser.”
Sink or shower shot, tube in frame, squeeze to foam. Talk about the feel; skip skin-outcome claims.
Brief 05
Body wipes drawer check
“Organic Cotton Body Wipes: fragrance-free, in my drawer.”
Desk or gym-bag drawer, the 2 pack in frame, one wipe in hand. Read only the sheet line on the wipes.

Every product line in a video comes off the claims sheet word for word, for example “Free Shipping over $60”, “Use coupon code WELCOME5 for $5 off your first order.”, “Designed for comfortable wear, each patch can be applied to clean, dry skin and worn for 4–8 hours.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Rael reviewers and repeat buyers
Customers who wrote reviews on Rael product pages, where one page shows 98 reviews at 4.7 stars. Outreach only with the Rael lead's OK.
Skin-care and patch creators
Creators who already film nightly routines, patch routines and mask nights. The Hydrogel Mask collection and the Miracle Patch range give them real products.
Period and body-care creators
Creators who talk openly about cycles, with pads, tampons and period underwear in their bathroom. Fits the Organic Cotton Cover Pads and Disposable Period Underwear.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the Rael site, so there is no open application to build on. I would ask the Rael lead before any public call for creators.

Five filters, fewer each step

1Adult and at ease on camera
Adult creators only, comfortable talking about cycles and skin on camera.
2Audience fit
Their viewers already watch period, skin or body-care content, not general lifestyle.
3Reads the claims sheet
A paid test: rewrite one hook using only sheet lines. Anyone who adds claims is out.
4Can ship 7 videos a week
Delivers 7 videos per week without recycling the same hook.
5Real product use
Will use the product on camera: patch, wipe, wash or underwear.

Part 7 of 15

Who

Night-routine skin creator
Films a nightly routine and already talks about blemish care on camera.
Likely product: Miracle Patch Overnight Spot Cover
K-beauty mask reviewer
Reviews sheet masks and shelf finds; hydrogel masks suit her close-ups.
Likely product: Collagen + PDRN Hydrogel Mask
Gym-bag minimalist
Carries a small kit everywhere and shows what is in the bag.
Likely product: Organic Cotton Body Wipes - 2 Pack
Period-care educator
Explains cycle basics plainly and sticks to the brand's wording on products.
Likely product: Disposable Period Underwear Made With Organic Cotton
Mom and new-parent creator
Talks about gifting and postpartum routines for friends, with no medical advice.
Likely product: New Mom Gift Set
Parent of a young teen
Adult parent who talks about preparing for a first period; the teen never appears on camera.
Likely product: First Period Kit for Teens

Left off, every time

Always out: minors, anyone presenting as a clinician, creators who promise health outcomes, anyone who attacks a competitor by name, and anyone who will not use the paid-partnership label. Category rule: no teen on camera, ever.

Part 8 of 15

First twenty

Skin creator who films a nightly routine with mirror close-ups
Retinol-curious skincare reviewer who shows the routine step by step
Sheet-mask collector with a weekly mask night
K-beauty haul creator who reviews one product per video
Period-care creator who explains pads and tampons calmly
Creator who films her night routine, including the overnight pad
Tampon-switch creator moving to organic cotton
Reusable pad creator who shares her routine, no health promises
Disposable period underwear tester who travels often
Gym and running creator with a small hygiene kit
Adult student who keeps a dorm-drawer essentials kit
Mom creator who builds gift sets for new parents
Parent who prepares a first-period kit, teen off camera
Pharmacy-aisle walkthrough creator who shows what is on the shelf
Bathroom-shelf organizer who films the restock
Honest-review creator whose comments fill with product questions
Small cycle-tracking creator with a loyal niche audience
Blemish-patch creator who shows application and wear on camera
Feminine wash and wipes creator with a calm, plain-spoken style
Subscribe-and-save fan who shows how she sets up her refills

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Holistic Health Products for Your Cycle”
Intro line or bio on any Rael video.
“Female-founded, high-performance, clean essentials for skin and cycle.”
Opening line for a Rael brand video.
“Use coupon code WELCOME5 for $5 off your first order.”
Closing line on any video.
“Subscribe to your Rael favorites and save 10% on every order, plus earn 2x rewards points.”
Daily-use videos: wipes, wash, patches.
“Free Shipping over $60”
Kit and set videos.
“Designed for comfortable wear, each patch can be applied to clean, dry skin and worn for 4–8 hours.”
Microcrystal Spot Cover videos only.
“Dermatologist-tested, hypoallergenic, and fragrance-free”
Organic Cotton Body Wipes videos only.

Never said

Each one with the reason it stays out.

It clears your acne
A skin-outcome promise. Study wording belongs to Rael and stays with its footnote.
It fixes your hormones
Health claim on the supplements. Only Rael's own wording, attributed to Rael.
It ends cramps for good
Outcome promise on the Pain Relief Roll-On for Cramps and the supplements.
Better than other period brands
Comparisons are out. The sheet makes none and creators must not invent one.
Doctor recommended
The site does not say it. The only testing line is on the wipes.
Safe to use during pregnancy
Medical advice. Creators never advise on pregnancy, medication or conditions.
Guaranteed results in days
Timing promises belong to Rael's study wording and cannot be paraphrased.

To confirm with the brand

Held until someone on the brand side signs off.

In clinical testing (40 participants, ages 19–59), the formula removed 97% of longwear foundation and waterproof mascara in one use
A study line on the Miracle Clear Purifying Twist Up Cleansing Balm. Used only if the Rael lead confirms the exact wording.
Based on 38 participants, ages 18-35 after 1 menstrual cycle in a 2 month study.
Footnote of the Pain Relief Roll-On for Cramps. Needs the Rael lead's approval and its full context.
4.7 out of 5 stars. 98 reviews
Review counts load in a widget and change. Confirm the current figure before any creator quotes it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
New creator with a small audience: lowest base pay and a short path to the cap bonus.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Creator with steady views on skin or period content: the default band for Rael.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Creator whose audience already asks about patches or period care; earned after the first month.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass 100,000 views.
The bonus is judged per video: $50 flat on any single video past 100,000 views.
Only organic views count. Paid boosts, ads and giveaways do not count toward 100,000.
No bonus on a video that broke the claims sheet or the category rule, even past 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At the starting guesses, 303 videos reach 1.8M views and cost $10,050: $5.74 per 1,000 views against a $1.00 target. It closes if 4.2% of videos go viral or the median hits 21,711 views.

Program facts

Rael creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Brief and claims sheet
The Rael lead approves the claims sheet and the five formats. The first 2 creators start in Week 1, on Miracle Patch and Body Wipes only.
Month 1
Ramp to 10 creators
2 creators join each week until 10 are live, a ramp of six weeks. Every video tests one variable; losers are cut early and the hook library starts.
Month 2
Pay by band
Creators move between Starter, Standard and Premium on cost per 1,000 views, not follower count. Cap bonuses start to matter here.
Month 3
Send winners to paid
Videos past 100,000 views and the best hooks follow the organic-to-paid steps. Each paid test changes one variable.
Day 90
Keep, cut or resize
Review against the $1 target for cost per 1,000 views. Keep what moves toward it, drop what does not, and decide with the Rael lead whether to go past 10 creators.
Monthly ceiling
$15,000 on base pay and caps
All 10 creators at the top cap, bonuses excluded, comes to $15,000. That is the most the program can cost before any $50 bonus.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Reporting

Every Monday the Rael lead gets one page: views and cost per 1,000 views by creator and format, the winners, the losers cut and any bonus due. No chasing.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Night one with the patch	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	The patch turns white	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Period underwear for the bag	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Foam at the sink	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Body wipes drawer check	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Organic first
Every video posts organic. Nothing is boosted until it has run on its own.
Flag the winners
A video past 100,000 views, or one that beats its format's median, goes on the paid list.
Get written permission
The creator OKs the video as an ad and the Rael lead approves the claim lines before any spend.
Test one variable
Run the winner as an ad, changing one thing at a time. Losers killed early; the hook goes into the library either way.

From the video to the checkout

Patch videos land on Best Sellers, where the Miracle Patch Overnight Spot Cover is listed.
Viewers who ask where to start go to Rael's quiz.
Kit videos go to Save On Sets; the Miracle Patch Ultimate Blemish Patch Kit at $69.99 clears free shipping over $60.
First-time viewers get the WELCOME5 line: $5 off a first order.
Daily-use videos end on Subscribe & Save: 10% off every order plus 2x rewards points.

Part 15 of 15

Category rules

Period care, skin care and supplements

Rael sells tampons, pads, hydrogel masks, patches and supplements, so one video can cross three rule sets. These six rules apply to every creator.

No health outcomes
Creators never promise relief, balance or clearer skin. For the Hormone Balance Supplement and the PMS Cramp & Bloat Supplement they use only the claims sheet wording, attributed to Rael.
Study wording stays with Rael
Study figures, like the footnote on the Pain Relief Roll-On for Cramps, are used only after the Rael lead confirms the exact line. No creator rounds, adds or paraphrases.
Adults on camera
No minors appear on camera. For the First Period Kit for Teens, the creator is an adult parent and the teen stays off screen.
No intimate shots
Show packaging and the product in use on hands, hair or face. Nothing explicit, even for the Soothing Vulva Care Set.
Disclose every post
Every paid post carries the paid-partnership label in the first line. A missing label means a rewrite and no bonus.
No before-and-after, no comparisons
No skin or cycle before-and-after edits and no named competitor. A video that breaks a rule earns no $50 bonus and no cap bonus.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

A score that already exists

A first-order line to say out loud

Subscribe & Save gives the demo an ending

Free shipping gives kit videos a line

One number to protect

One variable per test

Pay for volume, then for reach

Claims come from the sheet

Night one with the patch

The patch turns white

Period underwear for the bag

Foam at the sink

Body wipes drawer check

Four sources in

Five filters, fewer each step

Night-routine skin creator

K-beauty mask reviewer

Gym-bag minimalist

Period-care educator

Mom and new-parent creator

Parent of a young teen

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Brief and claims sheet

Ramp to 10 creators

Pay by band

Send winners to paid

Keep, cut or resize

$15,000 on base pay and caps

From organic to paid

From the video to the checkout

Period care, skin care and supplements

No health outcomes

Study wording stays with Rael

Adults on camera

No intimate shots

Disclose every post

No before-and-after, no comparisons

Want to see the first briefs?